In this model we generate more and more install. the advertisers pay for each of the installed apps. It is a widely used model for mobile marketing because it’s one of the most effective ways to drive installs.
CPA (Cost per acquisition/Cost per action) is the marketing model where only after a delivery of desired acquisition or action the advertisers have to pay as per agreed costs.
CPR means cost per registration whereby the advertiser pays a pre-established price for each Registration
CPL, or Cost per Lead is another online advertising model used by organizations which are interested in investing money for lead generated. In this marketing model the user as clicked on the advertisement banner will redirected to the target site
Cost per click is also known as per pay click, is one of the mostly used online marketing methods which is used to direct traffic to websites, in which the website owner gets the pay from the advertisers once the ad from that website is clicked
in this model advertiser pay only if purchase is made by the user.